Video: The 32nd Annual Worth Avenue Pet Parade and Costume Contest
Video: The 32nd Annual Worth Avenue Pet Parade and Costume Contest off Worth Avenue in Via Amore Saturday March 8, 2025.
A Palm Beach institution and favorite of visitors and residents for four decades is closing.
Sprinkles Ice Cream, 279 Royal Poinciana Way, will close after May 26, owner Anson Ainsworth said in a news release.
“We are deeply grateful for the love and support of our customers, staff, and community over the past four decades,” Ainsworth said. “While this chapter is closing, we are hopeful about the future and are actively exploring options to relocate to a new location, though no new site has been secured at this time.”
A planned extended closure to repair the building made it “unfeasible” to keep Sprinkles open, the news release said.
Sprinkles opened in 1985 in its current location and has been a fixture in the years since.
The business serves more than 32 flavors of ice cream, sorbet and sherbet, along with smoothies, sundaes, milkshakes, teas, coffee and sodas.
Sprinkles also through the years has provided a place for local artists and craft-makers to sell their goods.
Ainsworth and his wife Cortney Berry bought the iconic shop in 2023, and in December they expanded their menu to include sandwiches and soups.
The business will not return to its current location, according to the news release.
“The team is committed to keeping the community updated on any future developments regarding a potential new home for the business,” Ainsworth said in the release.
The business changed hands several times through the years: Ainsworth and Berry bought it from Olga Cherkasova, who bought Sprinkles in 2016 from Donna Marks. Marks had purchased the business in 2002 from Tom Walsh and Frank Manley, who had bought it in 2001 from the original owners, the Williams family.
Over the years, Sprinkles earned accolades for its ice cream — in particular, the triple chocolate supreme flavor, which in 2003 was chosen by People magazine as “the very best” America’s hometown ice cream.
Celebrities and everyday folks alike flocked to Sprinkles through the years. Even the King of Pop himself, Michael Jackson, stopped in to grab a scoop when he visited Palm Beach in 2003.
Flagler System Management Inc., an entity related to The Breakers Palm Beach resort, bought the landmarked building in April 2022 for a recorded $11 million.
Sprinkles Ice Cream
Where: 279 Royal Poinciana Way, Palm Beach
Information: 561-335-3705
Kristina Webb is a reporter for Palm Beach Daily News, part of the USA TODAY Florida Network. You can reach her at kwebb@pbdailynews.com. Subscribe today to support our journalism.
