Last weekend, I took my nephew to an ice cream place.
50+ flavors on display.
Yes, FIFTY.
We stood there for 15 minutes. He kept changing his mind.
Strawberry? No wait, bubblegum? No wait, cookie dough!
Finally, exasperated, he said:
“๐๐ข๐ฏ ๐ต๐ฉ๐ฆ๐บ ๐ซ๐ถ๐ด๐ต ๐จ๐ช๐ท๐ฆ ๐ฎ๐ฆ ๐ฐ๐ฏ๐ญ๐บ 3 ๐ฐ๐ฑ๐ต๐ช๐ฐ๐ฏ๐ด? ๐๐ตโ๐ด ๐ต๐ฐ๐ฐ ๐ค๐ฐ๐ฏ๐ง๐ถ๐ด๐ช๐ฏ๐จ.”
We laughed. But honestly?
He nailed something weโve seen play out with parents too.
๐ ๐๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐๐ฎ๐๐ ๐๐ต๐ฒ๐ ๐๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ ๐ผ๐ฝ๐๐ถ๐ผ๐ป๐.
๐ ๐๐๐ ๐๐ผ๐ผ ๐บ๐ฎ๐ป๐ ๐ผ๐ฝ๐๐ถ๐ผ๐ป๐ = ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ฎ๐๐ถ๐ด๐๐ฒ.
When we tested multiple SKUs for our product, we thought:
More variants = more satisfaction.
Turns out? Not always.
Sometimes, reducing choices actually increased parent satisfaction.
Less second-guessing. Less regret. Faster decisions. More peace of mind.
The paradox of choice is very real.
Simplicity feels like care.
And, Iโve learned it the hard way:
Sometimes, good design isnโt about adding.
Itโs about editing.
๐๐ฎ๐๐ฒ ๐๐ผ๐ ๐ฒ๐๐ฒ๐ฟ ๐ณ๐ฒ๐น๐ ๐๐ฒ๐ถ๐ฟ๐ฑ๐น๐ ๐ฟ๐ฒ๐น๐ถ๐ฒ๐๐ฒ๐ฑ ๐๐ต๐ฒ๐ป ๐๐ผ๐บ๐ฒ๐ผ๐ป๐ฒ ๐น๐ถ๐บ๐ถ๐๐ฒ๐ฑ ๐๐ผ๐๐ฟ ๐ผ๐ฝ๐๐ถ๐ผ๐ป๐?
Would love to hear your โtoo many choicesโ story.
