“If you can dream it, we’ve got it,” Hughes said.
Owner Tim Hughes helps with orders on opening day at Sprinkles in Roseville. (Leila Navidi/The Minnesota Star Tribune)
In addition to sweet treats, hot dogs and chili dogs will be available.
Hughes has given the space, a small building with a walk-up window, outdoor seating and neon lights, a spruce up. The neon ice cream cone lights up again, and eventually a Sprinkles neon sign will be installed on top of the building. Flower beds have been added, and the 70-seat patio features benches and tables and chairs with umbrellas.
Hughes, who was born and raised in Roseville, is no stranger to revitalizing neighborhood institutions. In 2018, he reopened the beloved Maverick’s Real Roast Beef not too far away. When he heard the Dairy Queen was closing after 78 years, he wanted to preserve the history of the building with retro fittings, vintage signage and sloped windows, which was on the Preservation Alliance of Minnesota’s 2010 list of most endangered buildings. All while making it his own — starting with the name.
“Sprinkles has a nice ring to it, so thanks for the idea, Mom.”

Noah Schneider, 3, nephew of owner Tim Hughes, enjoys a pomegranate orange swirl cone on opening day at Sprinkles in Roseville. (Leila Navidi/The Minnesota Star Tribune)

Customers enjoy their treats on opening day at Sprinkles in Roseville. (Leila Navidi/The Minnesota Star Tribune)