NEED TO KNOW
- Crumbl and Benson Boone teamed up for the Moonbeam Ice Cream Cookie, inspired by his track “Mystical Magical” and available nationwide June 23 through June 28.
- The chilled chocolate cookie features cookies and cream, tie-dye lemon, blueberry and marshmallow frosting, and a white drizzle.
- PEOPLE staffers say the cookie is a fudgey, citrus-infused, marshmallow delight that disappeared fast.
Benson Boone has a little more magic up his sleeve — now in the shape of a chocolatey treat.
On June 23, Crumbl announced its collaboration with the rising pop star, 23, known for his smash hit “Beautiful Things,” and his signature backflips.
His latest track, “Mystical Magical,” is the inspiration behind the limited-edition Moonbeam Ice Cream Cookie, available in Crumbl locations nationwide starting Monday, June 23 — and yes, it’s just as cosmic as it sounds.
Crumbl
The chilled chocolate cookie is infused with cookies and cream pieces, topped with a tie-dye-colored layer of lemon, blueberry and marshmallow frosting that channels those dreamy, otherworldly vibes — and finished with a sweet white drizzle and more cookies and cream for good measure.
According to Crumbl’s Chief Brand Officer and Co-Founder Sawyer Hemsley, Boone didn’t just lend his name to the collab — he helped shape it from the ground up. “Benson’s creativity, passion, and musical energy made this one of the most fun collaborations we’ve ever done,” said Hemsley in the press release obtained by PEOPLE. “We took the way his song makes you feel and turned it into something you can taste.”
Crumbl
The cookie’s trippy, vibrant toppings nod to Boone’s ethereal sound and style, blending bold flavors with that Crumbl signature over-the-top twist. Fans can score the Moonbeam Ice Cream Cookie for one week only, from June 23 through June 28, as part of Crumbl’s rotating weekly menu.
The collab comes at a high point for Boone, whose breakout hit “Beautiful Things” has earned him a growing fan base and plenty of chart love. Now, dessert lovers and music fans alike can get a taste of the rising star’s “mystical magical” energy — no concert ticket required.
But how does the treat taste? Well, a few PEOPLE staffers tried the new offerings, and it was a unanimous decision: it’s a dreamy delight we knew only Benson would create.
“I love the fudgey feel, but then there’s that burst of lemon,” one person noted, with others nodding in agreement. After using Crumbl’s signature cookie cutter to create even pizza-like slices of the huge circles, many hands went back for seconds and thirds of the dessert snack.
Though no one was truly shocked by its deliciousness, many of us kept noting how good the combination of flavors was, with chocolatey notes in the front and the citrusy, marshmallow-y tickles in the back. Just like the cookies run in Crumbl locations, they didn’t last long in our office.
Crumbl’s Moonbeam Ice Cream Cookie will be available at all locations nationwide for a limited time.
