Sub Zero Nitrogen Ice Cream in Worcester, a store known for its use of liquid nitrogen to instantly make ice cream, has been turned over to two new owners.
Jammie Geddis of Worcester and Turana Ismayilova of Boston are the new owners of the store on 44 Front St., taking the reins from the store’s previous owner, Rita McCabe.
McCabe, who owns and operates another Sub Zero Nitrogen Ice Cream franchise in Nashua, N.H., put the Worcester location up for sale because it was difficult to manage another ice cream store that requires an hour-long commute.
Geddis and Ismayilova are exactly the people McCabe hoped she would find to take over the business.
“In order for that location to thrive, it really needs someone local,” McCabe said. “So I am thrilled to death that someone will take it over and make it the success that it can.”
The two have been learning the ropes from McCabe, including the process of using liquid nitrogen to instantly freeze the cream, flavors and toppings for the ice cream.
Customers can watch their ice cream instantly freeze in real-time.
“No other ice cream shops are going to have a show,” Geddis said of the store. “It does taste really good.”
Ismayilova said she is excited to manage the store, which will continue to sell ice cream and smoothies, just as it did under McCabe. Ismayilova and Geddis also hope to offer customers new items on colder days, including coffee and homemade desserts, such as baklava.
“We want to bring a fresh air to the place,” Ismayilova said. “We’re going to do some touch up of ours.”
Some of these touch-ups include adding larger, circular tables to the venue and getting rid of some small, square tables. Ismayilova is also considering adding high chairs to the store but will have to check with management first.
The two hope to re-open the store within two weeks.
Geddis and Ismayilova have known each other for about three years, both working for Keller Williams Realty. Geddis first found out about Sub Zero Nitrogen years ago when he took his son there for ice cream.
When he found out the shop was up for sale, Geddis was interested and reached out to Ismayilova about working together to run the location.
“It’s a good opportunity,” Geddis said. “I’m a real estate guy, so it’s about time, space and opportunity.”
While neither had a background in food, Ismayilova said she was on board with working with Geddis.
“I’m always happy to work with Jammie,” she said.
Sub Zero Nitrogen Ice Cream is located at 44 Front St. in Worcester.
