The Sidemen, a British YouTube group, have teamed up with UK food company Brakes to launch a new ice cream range under their Sides brand.
Developed in collaboration with premium ice cream manufacturer Beechdean at its Cheshire facility, the range includes bold flavours inspired by fan-favourite treats.
The line-up includes: Marshmallow Cake, Chocolate Brownie Fudge Cake, American Style Cookie, Cookies & Cream Cookie, Chocolate & Vanilla Cone and Stracciatella Stick.
Paul Nieduszynski, CEO of Sysco GB, the parent company of Brakes, said: “The Sidemen are currently one of the hottest tickets in town and we’re delighted to be able to give the out-of-home sector the opportunity to get their hands on what is sure to be an immediate hit.”
“We’re confident that our customers are going to love the range of flavours, all backed by the on-trend Sides brand.”
